Branding
Color Scheme
I chose the blue and teal as the main colors for Bard to represent the technology and data aspect of the app. The accent colors: yellow and pink represent the creativity and life that users bring to Bard.
Bard
For this project, I created the brand guide and took a part in the design of the prototype of Bard, an app that would allow users to record music and write down lyrics, get inspiration from other musicians, and the option to analyze the music and offer suggestions using an AI engine.
Logo
Concept of the Logo
This logo includes a lute, a type of bard, and a treble clef that wraps around the instrument. The multicolor gradient treble clef represents the vibrancy and creativity that users from diverse backgrounds bring to the app through the music they create.